We are passionate about clothes and we believe they should be ethical, comfortable and well made. We challenge ourselves daily to create beautiful timeless clothing for the everyday woman, regardless of her age and lifestyle. We strive to make quality garments that would be worn and cherished for years to come, thereby offering great value to our customers.
What Drives Us
Our philosophy is rooted in sustainability and ethical practices. We strive to work transparently and consciously in producing products you can feel good about. We wholeheartedly support our local industries and are driven by the ability to pay more than a fair wage to our employees and provide them with first class working conditions are some of the tenants we live by. As an innovative company helping women thrive through flexible opportunity as work-from-home entrepreneurs, we strive to be a company of integrity that women are proud to say they are a part of.
We Dare to Be Different
We want to do our part, by not contributing to the overproduction of garments that already exists in the fashion industry. We hope to minimize our impact on the environment by mostly producing to order, thereby eliminating the need for excess stock that results in additional waste and pollution.
We are committed to using sustainable fabrics in all of our designs. Our textiles and raw materials are carefully chosen for comfort and quality, as well as their impact on the environment. We favor producing with natural fibres such as organic cotton, linen, wool and silk. We understand that textiles impact the environment in many different ways, so we analyse this impact and choose fabrics that have the least negative effect.